We're judging books by their covers …
It's only natural that we do it, since we learned to understand pictures before we learned to read, so the messages our eyes are sending us are very powerful.
A well-written book deserves an attractive cover design and a layout that makes it a joy to read.
Ebooks are a fantastic option when you're a small publishing house or an author who's trying out self-publishing. Since independent publishing isn't a get-rich-quick scheme at all, you need affordable solutions that still look professional.
There are quite a number of different formats for ebooks and various options for selling them. Offering your readers a variety of formats and selling them on more than one place is another key to success.
… but the most important thing
is your writing!